Privacy Policy

This privacy policy sets out how we use and protect any information that you give us when you use our website:

Cheesy FM is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using our website, then you can be assured that it will only be used in accordance with this privacy statement. On this page we provide detailed information on when and why we may collect your personal information, how we use it, the limited conditions under which may disclose it to others, and how we keep it secure.
We may change this policy from time to time by updating this page. We advise you to check this page to ensure that you are happy with any changes. This policy is effective from 16th May 2024.

We may collect the following information through your interaction with our website:
Contact information including home address, phone number, and email address
Demographic information such as post code, preferences and interests
Other information relevant to surveys and/or promotions

If you have downloaded our app, you will be prompted to choose your location, so that we can offer you relevant services and content. If you access our app service from a mobile phone or tablet, we uniquely identify each instance of the application, but, for your information, we will not be able to identify you personally, from this information.

Only where you have agreed to receive marketing or other communications from third parties, will we pass on your details for this purpose. We will only provide that third party with the information you have agreed to pass on. Details may also be provided to a third party to client partners of the station for fulfilment of any competition prize which may be given as a result of winning any prize in any competition on Cheesy FM.
Cookies are used to tailor your experience on our website for the following: - when entering competitions, receiving location-specific content, and to ascertain listening preferences. Cookies are small pieces of information that are stored by your browser on your computer’s hard drive.                                                  

When someone visits our website, for your information, we use a third-party service, Google Analytics, to collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site. This information is only processed in a way which does not identify anyone. We do not make, and do not allow Google to make, any attempt to find out the identities of those visiting our website.

As a part of the registration process for our e-newsletter, we collect personal information. We use that information for the following reasons: to tell you about things you have asked us to tell you about; to contact you, if we need to obtain or provide additional information; to check our records are correct, and to check, every now and then, that you’re happy with Cheesy FM.          

We require this information to understand your needs, and to provide you with a better service, and in particular for the following reasons:

For our own vital internal record keeping                     

To seek to improve our products and services

Periodically, to send promotional emails, about new products, special offers or other information, which we think you may find interesting, from us or from our third party partners, using the email address which you have provided

From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, or mail

We may use the information you chose to provide to us, to customise the website according to your interests

We are committed to ensuring that your information is secure.In order to prevent unauthorised access or disclosure, we have put in place physical, electronic and managerial procedures to safeguard and secure the information we collect online. These procedures are managed by our site provider, and by Cheesy FM’s own IT professionals.

Our website and app may contain links to enable you to visit other websites of interest easily. However, once you have used these links to leave our site, you should note that we do not have any control over any such other website. Therefore, we cannot be responsible for the protection or privacy of any information which you provide whilst visiting any such sites, and such sites are not governed by this privacy statement, nor are we responsible for anything else relating to any such other site. Please exercise caution, and review the privacy policies relating to any such other websites.

Under current UK legislation, you have the right to access and amend any of your personal data that we hold. You can do this, or ask any further questions, or raise any concerns, by contacting us, by emailing      

We reserve the right to change our Privacy Policy and all changes will be posted on this page.

Our Privacy Policy is reviewed regularly. It was last reviewed, amended and reissued on 16th May 2024.

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